---
parent: /.well-known/brand.md
file_type: claims
last_updated: 2026-04-19
reviewed_by: [pending legal review pre-launch]
---

# Claims

All marketing claims Tacit is authorized to make, with supporting evidence. Agents generating copy pull from this file; they don't invent claims.

## Approved claims

```yaml
approved:
  - claim: "An open standard for brand identity in the agentic age"
    evidence: "BCP v0.1 spec published publicly on GitHub, CC BY 4.0 (spec) and MIT (code)"
    status: defensible

  - claim: "Built on the same pattern as AGENTS.md and MCP"
    evidence: "Spec architecture and well-known path convention documented in v0.1"
    status: defensible

  - claim: "Dogfooded — Tacit's own brand is published as a BCP"
    evidence: "hellotacit.ai/.well-known/brand.md is live and public"
    status: defensible

  - claim: "Three consulting tiers available today"
    evidence: "Fork the Template (free), Expert Session ($1,500), Encoding Sprint ($15,000) are all active offers as of 2026-04-19"
    status: defensible
```

## Claims requiring caveats

```yaml
requires_caveat:
  - claim: "Open standard"
    caveat: >
      The spec is published under CC BY 4.0; the code (validators, SDKs, reference
      implementations) is MIT. Forge (the authoring wizard) and the future Living BCP
      monitoring runtime are proprietary products built on top of the open spec.
    never_say: "Fully open-source company"

  - claim: "Agent-ready"
    caveat: >
      Works today as a system-prompt paste into any LLM. Native platform
      integrations are shipping through 2026.
    never_say: "Every agent already consumes BCP"

  - claim: "Forge — self-serve wizard"
    caveat: >
      Forge is in development. It does not exist as shippable software as of
      2026-04-19. Public messaging must describe it as "in development,"
      "coming soon," or "waitlist only" until it ships.
    never_say:
      - "Try Forge now"
      - "Forge generates your BCP in minutes"
      - "Launch your BCP with Forge"
      unless: "Forge is publicly live and the statement is literally true at time of publication"

  - claim: "Living BCP monitoring"
    caveat: >
      The Living BCP monitoring layer — drift detection across owned, vendor, and
      consumer-agent surfaces — is a future product. It is not available as a
      subscription or as part of any current tier. Public messaging must describe
      it as "in development" or "on the roadmap."
    never_say:
      - "Subscribe to brand fidelity monitoring"
      - "We monitor your brand across every agent"
      unless: "the monitoring product is publicly live"

  - claim: "Platform integrations"
    caveat: >
      BCP fields are designed to map cleanly to major vendor platforms'
      brand-input layers. Active integration partnerships will be named
      publicly only after they are signed.
    never_say:
      - "We are integrated with [named platform]"
      - "[Named platform] has adopted BCP"
      unless: "that integration is live and the partner has given written permission to name them"
```

## Forbidden claims

```yaml
forbidden:
  - "The only open standard for brand"                    # other standards exist
  - "We invented the category"                            # we didn't
  - "The industry standard"                               # aspirational; not yet earned
  - "Endorsed by OpenAI / Anthropic / Google"             # unless literally true with written endorsement
  - "Zefr is our anchor platform partner"                 # false as of 2026-04-19
  - "[Any platform] is our partner"                       # unless signed and approved to name
  - "[Any brand] is a founding customer"                  # unless signed and approved to name
  - "AI-first" / "AI-native" / "AI-powered"               # see voice.md avoid list
  - "Replaces your brand team"                            # we augment senior judgment, we don't replace it
  - "Certified by [any org]"                              # unless literally true
  - "Enterprise tier at $150K"                            # withdrawn; custom-quote only
  - "Monitoring subscription available"                   # the product is not built yet
  - "Forge is live" / "Try Forge" / "Use Forge today"     # Forge is in development, not shipping
```

## Numbers we do not publish

- Specific revenue, ARR, or growth metrics we haven't earned.
- Specific adoption counts unless directly verifiable on GitHub or via partner confirmation.
- Customer counts unless the brands have given permission to be named.
- Hockey-stick projections.

## Default when uncertain

If an agent is unsure whether a claim is supported, route it to `requires_caveat` and add a conservative caveat. Do not default to `approved`.